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Hylance

Complete visual identity with brand usage guide

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Complete visual identity with brand usage guide

About this service

For a project that has moved past the start-up stage and needs to look consistent everywhere: the store, branch, car, invoice, and account. Includes: market study and three competitors, three logo directions and development of the chosen one, logo versions (horizontal, vertical, icon, monochrome), color palette and fonts, a brand-specific decorative pattern, applications on business card, letterhead, and account covers, and a usage guide explaining the rules and prohibited uses. Delivery: logo files in all formats, PDF identity guide, source files, with three revision rounds.

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