What to Write on Your About Us Page
Learn what visitors look for on an About Us page, what to include and in what order, common mistakes, and typical writing costs on Hylance.
Key takeaways
- A good About Us page answers one question: Can I trust this business enough to buy from it? It is not a place for self-praise.
- Include who you are, who you serve, what you offer, why you started, what makes your approach different, then one clear next step for the visitor.
- Real details persuade more than generic claims: your city, your start year, and what you actually do by hand, not “we’re the best.”
- Before hiring someone to write it, prepare your origin story, photos of your team or workspace, and the questions customers ask before buying.
A good About Us page tells visitors in under a minute who you are, who you serve, what you offer, why they should trust you, and what to do next. People do not open this page to read your full history. They open it because they are hesitating before buying and want to make sure there are real people behind the website who know what they are doing. If you want someone to write it for you, on Hylance at the time of writing this guide, prices start at around SAR 45 (about $12).
Why do visitors open the About Us page in the first place?
Usually, they open it at the decision stage. They found a product or service they like, but they do not know you yet. They want reassurance that the business is real, that someone will reply if there is a problem, and that your way of working suits them. That is why this page is not the place for lines like “we are the best in the market” or “our vision is leadership.” These phrases answer none of the questions in their mind, and may even make them more doubtful.
Think of it as a short conversation with a new customer asking you face to face: who are you, what do you sell, and why should I buy from you instead of someone else? Your page is simply your honest, concise answer to those questions.
What should you include on the page, and in what order?
This structure works well for most small stores and websites. Not every part needs its own heading, but visitors should be able to find each one:
| Element | What to write | Short example |
|---|---|---|
| Who you are and who you serve | One sentence that combines what you offer and the audience you serve | A small shop selling roasted coffee beans for specialty coffee lovers at home |
| What you offer | Your main products or services in simple words | We roast small batches every week and ship them within days of roasting |
| Why you started | Your origin story in one short, honest paragraph | We started because we could not find fresh coffee nearby at a reasonable price |
| What makes your approach different | One or two real details people can verify | We print the roast date on every bag |
| Who is behind the business | Names or roles, plus a real photo if possible | A photo of the roasting space instead of a stock image from the internet |
| The next step | One link or button that directs the visitor | Browse coffee varieties |
How do you make the page convincing without overdoing it?
What persuades here is detail, not adjectives. “We care about quality” is something everyone writes and no one believes. But “we test every batch before packing it” gives visitors a picture they can actually imagine. A few simple rules help:
- Replace every generic adjective with a specific action you actually do.
- Mention things people can verify: the city you work from, your start year, and what you do by hand.
- Do not mention numbers you cannot prove, such as customer counts or satisfaction rates you have not measured.
- Write in a tone close to how you speak with customers, whether formal or friendly, and do not mix the two.
- Break the text into paragraphs of three lines or fewer, because most visitors read on their phones.
A before-and-after example for the opening paragraph
Before: “We are a leading company in the gifts sector, committed to offering the best products with the highest quality and best prices to our valued customers, and our vision is to be the first choice in the region.” This paragraph says nothing specific: not what kind of gifts, not for whom, and not what makes the business different.
After: “We are a small team of three people creating custom gift boxes for newborn babies. We started when we needed a gift for a friend and could not find a box where we could choose every item ourselves, so we made one by hand. Today, you choose the items, we handwrite the baby’s name on the card, and we send you a photo of the box before shipping.” The second paragraph answers who, what, why, and how, and helps the visitor picture what they will receive.
Common mistakes that make an About Us page useless
- Copying a generic vision, mission, and values from a template, so your page sounds like thousands of others.
- Talking only about the business without mentioning the customer and what they gain from it.
- Using stock photos of smiling people in an office who have nothing to do with your business; visitors recognize them immediately.
- Writing a long wall of text with no headings or paragraphs, so people close it before reading.
- Ending the page without a next step, so the visitor leaves instead of browsing your products.
- Leaving the page unchanged for years after the business and its offer have changed.
What should you prepare before asking someone to write it?
A content writer does not know your story. The more real information you give them, the more honest and less generic the page will be. Prepare these things and send them in your order message:
- Your origin story in a few lines: when you started, why, and what problem you wanted to solve.
- A description of your audience: who usually buys from you, and what they ask before purchasing.
- Three things you do differently from others, even if they seem small to you.
- The tone you prefer: formal or friendly, and whether to write in the singular or plural voice.
- Your website or store link, and your current About Us page if you already have one.
How much does it cost to write an About Us page on Hylance?
The following figures are approximate, based on services published on Hylance at the time of writing this guide. The exact price appears on each service card in your currency. Writing an About Us page for your website or store starts at around SAR 45 (about $12). Writing a longer, more narrative brand story starts at around SAR 70 (about $19). If your whole site needs copy, website content for up to five pages starts at around SAR 90 (about $24). Choose the service based on what you need most: one page, a story you can use on your website and social accounts, or complete website copy.
You pay from your Hylance wallet, and the amount stays on hold with the platform until you confirm delivery. If you cancel the order before delivery, the amount returns to your wallet. If the seller delivers text that does not match what you agreed on and does not fix it, open a dispute from the order page after delivery. On your first order on the platform, you also get a 10% discount.
Services on Hylance to write your About Us page and brand story
About Us Page Writing for Your Website or Store
- Writing & Translation
- Recently added
- New service
Brand Story Writing in an Engaging Narrative Style
- Writing & Translation
- New service
Website copywriting for a complete Arabic company site up to 5 pages
- Writing & Translation
- New service
Frequently asked questions
What should I write on an About Us page?
Write who you are, who you serve, exactly what you offer, why you started the business, and what makes your way of working different. Then end with one clear next step for the visitor, such as browsing products or requesting a service. Real details like your city and start year are more useful than generic descriptions.
How long should an About Us page be?
For most small businesses, 200 to 400 words is enough, split into short paragraphs with subheadings. Length is not the goal; what matters is that the visitor gets an answer to their trust question in under a minute.
How much does it cost to write an About Us page?
On Hylance at the time of writing this guide, writing an About Us page for your website or store starts at around SAR 45 (about $12), and writing your brand story in a more narrative style starts at around SAR 70 (about $19). The exact price appears on each service card in your currency.
Ready to put this into practice?
Browse Writing & Translation services on Hylance and order what your business needs, with escrow that protects both sides. Or create an account and list your first service in minutes.
