Ordering an SEO Article: What to Send and What It Costs
What to send a content writer before they start your SEO article: the keyword, audience, length, links, a delivery checklist, and typical Hylance pricing.
Key takeaways
- An SEO article is written to answer a question people search for on Google using a specific keyword, so choosing that keyword is your decision before the writer starts.
- A good article brief includes seven things: the keyword, the reader, the goal, the length, must-cover points, internal links, and an example of a style you like.
- When the article is delivered, review it against a short checklist: the title, opening paragraph, subheadings, factual accuracy, and the title and description for search results.
- On Hylance, an SEO-friendly article of up to 1,200 words starts at around SAR 45 (about $12) at the time of writing.
Before a writer starts your SEO article, send them seven things: the keyword you want to rank for, who the reader is, what you want them to do after reading, the approximate length, the points that must be included, the pages on your site to link to, and an example of a style you like. SEO means improving a page so it can appear in search engine results such as Google. On Hylance, an SEO-friendly article of up to 1,200 words starts at about SAR 45 (about $12) at the time of writing.
What is the difference between an SEO article and a regular article?
An SEO article is written to answer a specific question that people type into Google, using the words they actually search for. A regular article might be an opinion piece or news item that no one is searching for. That is why an SEO article starts with the search term, not the writer’s idea, gives the answer near the beginning, breaks the details into clear subheadings, and ends by guiding the reader to their next step on your site.
That does not mean stuffing the keyword into every line. Search engines today look at whether the page actually answered the searcher’s question, and a keyword-stuffed article is hard to read and loses the reader before it loses rankings.
The keyword: choose it before the writer starts
The keyword is the phrase your customer types into search, such as “logo design price” or “how do I choose a men’s fragrance?” Choosing it is your decision, because you know what you sell and who buys it. A simple way to choose it:
- Write down the questions customers ask before they buy. These are often the closest keywords to a sale.
- Type each question into Google and look at the suggestions under the search box and the “People also ask” section.
- Open the first three results. Are they articles like the one you want, or store pages? If they are store pages, the searcher wants to buy, not read.
- Choose one main keyword for each article, and do not write two articles for the same keyword because they will compete with each other in search.
What should you send the writer in the article request?
A clear brief saves you rounds of revisions. Copy this table into your request message and fill in the last part:
| Item | Why the writer needs it | Example |
|---|---|---|
| Keyword | To build the title and subheadings around it | How do I choose a men’s fragrance? |
| Reader | To choose the right tone and level of explanation | A man buying fragrance for the first time from an online store |
| Goal | To write an ending that leads to an action | Visit the men’s fragrance section of the store |
| Approximate length | To fully cover the question without filler | About 1,000 words |
| Must-cover points | So details specific to your product are not missed | The difference between concentrations, and how to test it |
| Internal links | To connect the article to your sales pages | A link to the fragrance category and the exchange policy page |
| Style example | To understand the tone you want | A link to an article you like, or a paragraph from your site |
Also add what you do not want: a competitor whose name should not be mentioned, a promise you do not make, or a tone that does not fit your audience. If your site already has a set writing style, send it with your first order.
How many words does the article need?
The right length depends on the question, not a fixed number. A simple question may need only 600 words, while a step-by-step guide or a comparison between options may need 1,200 words or more. The easiest way is to open the top results for your keyword and see how much detail they go into, then ask for a length that covers the whole question. A longer article is not always better; the best one answers clearly and then stops.
How do you review the article when it is delivered?
You do not need SEO expertise to review the article. Check these points before confirming delivery:
- The title includes the keyword near the beginning and is not much longer than 60 characters so it does not get cut off in search results.
- The opening paragraph answers the title’s question directly, without a long introduction.
- The subheadings should explain the article on their own for someone scanning quickly.
- The information about your product, prices, and policies is correct, because the writer does not know them better than you do.
- There are no numbers or studies without a source.
- The internal links you asked for are in place.
- It includes a meta title and description, which is the short text that appears under the title in search results, if that was part of your agreement.
Common mistakes when ordering SEO articles
- Asking for “an article about fragrances” without a keyword, which leads to a general article no one is searching for.
- Accepting a promise of ranking first, even though rankings depend on things beyond the article.
- Publishing the article without reviewing your product information.
- Ordering ten articles at once before testing and reviewing one article first.
- Copying a competitor’s article and asking for it to be rewritten, which results in an article that adds nothing new.
- Publishing the article without a link to a sales page, so the visitor reads and leaves.
How much does an SEO article cost on Hylance?
The following numbers are approximate, based on services published on Hylance at the time of writing. The exact price is shown on each service page in your currency. Writing an SEO-friendly article of up to 1,200 words costs about SAR 45 (about $12). Four SEO-friendly news articles for your website or blog cost about SAR 90 (about $24). A monthly content plan for your blog based on search intent costs about SAR 110 (about $29), which is suitable if you do not yet know which keywords to start with. Send the completed table above in the order chat on Hylance so the writer can begin without repeated questions.
You pay from your Hylance wallet, and the amount stays held by the platform until you confirm receipt of the article. Before delivery, you can cancel the order and the amount is returned to your wallet. After delivery, if the article does not match what you agreed on, you can open a dispute for the platform team to review. On your first order, you also get a 10% discount.
SEO article writing services on Hylance
SEO-Optimized Article Writing up to 1200 Words
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4 SEO News Articles for Your News Site or Blog
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Monthly content plan for your blog based on search intent
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Frequently asked questions
Does an SEO article guarantee my site will rank first on Google?
No. A good article improves your chances of appearing because it clearly answers what the searcher wants to know, but rankings are also affected by your site’s age, speed, and the other sites competing for the same keyword. Do not accept a promise of a specific ranking position.
How many words should an SEO article be?
There is no single number. The length depends on the question: a simple question may need only 600 words, while a comparison guide or step-by-step explanation may need 1,200 words or more. Open the top results for your keyword in Google and see how much detail they go into, then ask for a length that fully covers the question without filler.
Should I choose the keyword myself or leave it to the writer?
It is better to choose it yourself or agree on it before writing, because you know what you sell and who buys it. If you do not know where to start, ask for a content plan built around search intent first, then order the articles one by one from that plan.
Ready to put this into practice?
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