Motion Graphics Video for Your Business: Cost & Prep
Learn which type of motion graphics video fits your business, what to prepare before ordering, how production works, and typical prices on Hylance.
Key takeaways
- A motion graphics video uses animated visuals, text, and icons to explain an idea without filming, making it a good fit for a service, app, or number that is hard to show on camera.
- Choose the type based on your goal: logo animation for the start of your videos, a static design turned into motion for a post, or a full explainer video for your service.
- The script is the foundation of the video: 60 seconds usually needs around 130 to 150 words, and it should be approved before animation starts.
- On Hylance, logo animation or animating a static design starts at under SAR 100 (about $27), while an explainer video up to 60 seconds starts at around SAR 250 (about $67) at the time of writing this guide.
A motion graphics video for your business is a short video made from animated visuals, text, and icons that explains your service or product without filming. Before you order one, prepare three things: a written script that fits the duration, your logo and brand colors in clear files, and an example video whose style you like. On Hylance, pricing starts at under SAR 100 (about $27) for logo animation or animating a static design, and from around SAR 250 (about $67) for an explainer video up to one minute, at the time of writing this guide.
What is a motion graphics video, and when is it right for your business?
Motion graphics means animated design elements: shapes, icons, and text moving in a planned rhythm, often with voice-over and music. It is different from character-based animation, which depends on characters that move and speak. Motion graphics are closer to a live visual presentation that explains one idea clearly. It is a good fit for your business in the following cases:
- You want to explain a service that cannot really be shown on camera, such as consulting, software, or signup steps.
- You are introducing an app or platform and want to show the idea, not just the screens.
- You want to highlight a number, comparison, or set of steps in a post that should be understood in seconds.
- You want a consistent intro and outro for your videos that includes your logo.
If your product is physical and its appearance is what sells it, such as clothing, food, or perfume, real filming will often be more convincing. You can still add simple animated text on top.
Types of motion graphics videos and how to choose
Start with the goal, not the length. The table below sums up the common types. Prices are approximate, based on services published on Hylance at the time of writing this guide.
| Type | Typical length | When to use it | Approximate price on Hylance |
|---|---|---|---|
| Logo animation | Up to 5 seconds | For the beginning and end of your videos and ads | Around SAR 90 (about $24) |
| Animating a static design or infographic | Up to 20 seconds | For a post that shows a number, steps, or an offer | Around SAR 85 (about $23) |
| Kinetic text video from a post or article | Under 1 minute | For quick Reels and Stories without voice-over | Around SAR 50 (about $13) |
| Full explainer video | Up to 60 seconds | To explain your service or app on a website page or in an ad | From around SAR 250 to 350 (about $67 to $93) |
If this is your first time trying motion graphics, start by animating a design you already have, such as a post or infographic that already performed well as a static piece. This lets you get to know the designer’s style at a small cost before ordering a full explainer video.
What should you prepare before ordering a motion graphics video?
Most revision rounds happen because the materials were incomplete at the start of the order, not because the execution was poor. Send the following in the order chat on Hylance:
- The full written script: every sentence that will be spoken or shown on screen. A 60-second video usually needs around 130 to 150 words if it includes voice-over, so read your script out loud with a timer before sending it.
- The goal in one sentence: what should the viewer do after the video, place an order, download the app, or book an appointment?
- Your logo in a high-quality file, preferably in a vector format such as SVG or AI, which stays sharp no matter how large it becomes.
- Your brand colors with their codes, and the font you use if you have one.
- One or two links to videos whose style you like, with one sentence about what you like in them: the pacing, the colors, or the simplicity of the visuals.
- The format and where it will be published: horizontal for your website and YouTube, vertical for Reels and Stories, or both.
Production stages: from script to final video
An explainer video usually goes through four stages, and approving each stage before the next one saves you time and money:
- Script: this is approved first because everything else is built on it. Changing a sentence after animation starts may mean redoing a full scene.
- Storyboard: static frames that show what each scene will look like and what will be said in it. You review these before anything moves.
- Voice-over and music: the voice is usually recorded before animation, because the motion is timed to match the speech.
- Animation and delivery: you receive a version for review, then send your notes all at once with a timestamp for each note, such as “0:12: make the number larger.”
Smaller services, such as logo animation or animating a static design, do not go through all these stages. In that case, sending the file and text is usually enough, and you receive the video with one revision round.
Common mistakes that delay the work and increase the cost
- A long script for a short duration: trying to explain every feature of your service in one minute makes the video crowded and forgettable. One idea per video.
- Changing the script after animation starts: this is the most expensive edit in motion graphics, because it changes both timing and scenes.
- A small logo image from your phone: it will look blurry when enlarged, and the designer may need to redraw it.
- Scattered feedback over several days: one message per note causes details to get lost and delays delivery. Gather your notes in one message.
- Not deciding the format from the start: turning a horizontal video into a vertical one after delivery usually means rearranging scenes.
How much does a motion graphics video cost on Hylance?
The following figures are approximate, based on services published on Hylance at the time of writing this guide, and the exact price appears on each service page in your currency. Animating your logo as a video intro up to 5 seconds costs around SAR 90 (about $24). Animating a static design or infographic into a short video up to 20 seconds costs around SAR 85 (about $23). A short kinetic text video from a post or article costs around SAR 50 (about $13). A full explainer video up to 60 seconds ranges from around SAR 250 to 350 (about $67 to $93), depending on what is included. And if you need Arabic voice-over for a video you already have in another language, there are separate audio services for that.
You pay from your Hylance wallet, and the amount stays held by the platform until you confirm delivery. Before delivery, you can cancel the order and the amount returns to your wallet. After delivery, if the work does not match what you agreed on, you can open a dispute for the platform team to review. On your first order, you also get a 10% discount.
Motion Graphics Services on Hylance
Explainer Motion Graphics Video up to 60 Seconds
- Video & Animation
- New service
Animated Logo Intro for Up to 5 Seconds
- Video & Animation
- New service
Animate a static design or infographic into a short motion video
- Video & Animation
- Recently added
- New service
Frequently asked questions
What is the difference between motion graphics and a regular video?
A regular video is filmed with a camera, while motion graphics are created on a computer using animated visuals, text, and icons. That makes them a good fit for explaining things that are not easy to film, such as service steps, how an app works, or a number you want to highlight. You also do not need a filming location or actors.
How much does a 1-minute motion graphics video cost?
On Hylance, an explainer video up to 60 seconds starts at around SAR 250 (about $67) and can reach around SAR 350 (about $93) at the time of writing this guide, depending on what the service includes, such as script writing, voice-over, and the number of scenes. The exact price is listed on each service page in your currency.
How many words should a 60-second motion graphics script have?
Around 130 to 150 words if the video uses voice-over at a comfortable speaking pace. If the script is longer, the voice artist will have to speed up or the video will run longer, so write the script first and read it out loud with a timer before sending it.
Ready to put this into practice?
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