Monthly Social Media Management: What’s Included?
See what a monthly social media management package usually includes, what is priced separately, and how to compare offers fairly.
Key takeaways
- “Account management” is usually four services, not one: content planning and writing, design, publishing and scheduling, and audience replies.
- Paid ads and video production are often separate services, and you pay the ad budget directly to the platform.
- Compare offers by number of posts, number of accounts, and what each item includes, not by price alone.
- Whether to renew should be based on a monthly report built around numbers you agreed on in advance.
A social media account management package usually includes a monthly content plan, writing posts, and publishing them on schedule, and it may include design too. But replying to comments and messages, paid ads, and video production are separate services in most offers, each priced on its own. That is why two offers with the same title can differ a lot in price, and why it is not fair to compare them until you break them down into line items. This guide explains those items and gives you a comparison table and questions to ask before you order.
Four services under one name
- Content planning and writing: a monthly calendar that sets out what will be posted, when, and why, along with the text for each post.
- Design: images and templates, and possibly simple short videos.
- Publishing and scheduling: uploading posts on time to each platform.
- Community management: replying to comments and messages in your brand’s name.
Some providers offer all four, while others offer only two and assume you will handle the rest yourself. Ask about each one by name.
What the package usually does not include
- Paid ads: managing them is a separate service, and you pay the ad budget directly to the platform.
- Photography: product photos and original videos are provided by you unless the offer says otherwise.
- Around-the-clock replies: if replies are included, they usually come within set hours.
- A guaranteed number of followers or sales: no one can guarantee that, and anyone who does is often using fake followers that harm the account.
Compare three package levels
The table below shows three common levels. The prices are approximate ranges based on services published on Hylance at the time of writing this guide. They are the provider’s fee only and do not include ad budget; the exact price is shown on each service page.
| Package | What it includes | Best for | Approx. monthly price |
|---|---|---|---|
| Publishing and scheduling | Posting ready-made or nearly ready-made content on schedule | Someone who writes and designs their own content but needs consistency | Around SAR 350 (about $93) |
| Content management | Planning, writing, design, and publishing with a consistent brand look | A store that wants a steady presence without hiring a team | SAR 350 to 400 (about $93 to $107) |
| Full management | More than one account plus an ad campaign or videos | A business that relies on communication to drive sales | SAR 750+ (about $200+) |
Questions to ask before ordering
- How many posts per month, across how many accounts, and how many of them are videos?
- Do I approve the content before it is published? And when will I receive the monthly plan?
- Who provides the original photos and videos?
- Are replies to comments and messages included, and during which hours?
- What does the monthly report include?
- What is the commitment period: one month with renewal, or longer?
- How will the accounts be managed: do I add you as an admin on the page instead of giving you my password?
That last question matters for the security of your accounts. Most platforms let you add someone with limited permissions that you can remove at any time, and that is better than sharing your password.
After one month: should you renew?
Before you start, choose two or three numbers that truly matter to you, such as how many messages ask about the product, how many store visits come from your social accounts, and how many orders came from people who said they found you on Instagram. Then read the monthly report through that lens. Followers and likes tend to improve slowly and do not necessarily mean sales. And the first month is often a setup month, so the fair time to judge is after two to three months, as long as the work is delivered on time and at the agreed quality.
Common mistakes when hiring
- Choosing the cheapest option without comparing line items: a package at half the price may be only a quarter of the work.
- Leaving the provider without information: they need your prices, offers, and customers’ frequent questions to create content that sells.
- Delaying your approval of content, which delays publishing and then makes it look like the provider fell short.
- Having too many people on your side review content: choose one person to approve it and answer the provider’s questions.
- Making the agreement off-platform: on Hylance, the monthly amount stays on hold until you receive what was agreed and confirm it.
Example: two offers with the same name
You receive two offers, both titled “Managing your accounts for one month.” The first is much cheaper than the second, and when you break them down into line items, the reason becomes clear:
| Item | First offer | Second offer |
|---|---|---|
| Number of accounts | One account | Two accounts |
| Posts | 12 posts written by you | 20 posts including writing |
| Design | Not included | Included with a consistent brand look |
| Replying to messages | Not included | Not included |
| Report | None | Report at the end of the month |
The first offer is not bad; it is simply a publishing and scheduling service only. If you already write and design your own content, it may be exactly what you need. But if you expect someone to handle all your content, then the second offer is the correct comparison. The figures in the table are examples for illustration, not specific offers.
Social media account management services on Hylance
Monthly Content Posting and Scheduling for Your Accounts
- Digital Marketing
- New service
Monthly content management for your store accounts
- Digital Marketing
- New service
Full Management for Two Accounts with a One-Month Ad Campaign
- Digital Marketing
- New service
Monthly social media performance report that turns numbers into decisions
- Digital Marketing
- New service
Frequently asked questions
What does a social media management package include?
It usually includes a monthly content plan, writing posts, and publishing and scheduling them, and it may include design. Replies to comments and messages, paid ads, and video production are often charged as separate services, so read the service description item by item.
Does social media account management include paid ads?
Usually not. Managing ad campaigns is a separate paid service, and the ad budget itself is paid directly to the platform. Some all-in-one packages combine account management with an ad campaign and state that clearly.
How do I know if managing my accounts is worth renewing?
Ask for a monthly report and compare it with what you agreed on: was the agreed number of posts published on time, and did the numbers that matter to you improve, such as incoming messages and store visits, not just follower count.
Ready to put this into practice?
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